Brochures & Flyers
Business owners almost always come to me thinking they need a brochure for a specific job. My task is to help them think of other uses for their brochure, thereby distributing the total cost over a wider base of advertising usages.
As they get their hands around this concept in our initial planning session, we’re almost always able to find a half dozen other uses for the piece. I write and design, taking all these uses into account, providing clients with versatile brochures. (More often than not, once they have their fresh-ink-smelling brochure in hand, they (or staff) find several other uses no one had thought of prior to printing.
Brochures and flyers, then, are my favorites for small businesses who must have something in hard copy to distribute at seminars, trade shows, targeted mailings, etc. When re-tooled properly in PDF format, they can often function equally well online. I think of them as the work-horses of small businesses’ advertising libraries.
Sample Brochures & Flyers
2005 Realtor Brochure
Opening Copy: You may never have thought about expecting your Realtor to be an experienced real estate attorney. That’s probably because there aren’t too many of us — only a handful in Colorado.
Think about it, though. Over two decades of negotiating, analyzing, drafting, and preparing commercial and residential real estate contracts have to count for something. It’s that something extra you receive, at no extra cost, when you choose me to guide you through the process that is likely the most important and expensive purchase you’ll ever make — your home. . . .
2003 Customized Software Developer
Head: Front-office staff felt overworked.
Subhead: Patients were tired of waiting. Everyone was complaining. . .
Opening Copy: It was clear my practice had passed a plateau and was growing faster than staff could keep up. Patients were left in the reception area and exam rooms far longer than any of us wanted, and no one was happy about it. Staff members were on the phone all day. Every time I looked up front, there was activity and bustle.
At day's end, they were bustled out, buried in files and paperwork. They wanted another front-office staff person, but I knew the practice hadn't grown that much. I couldn't afford another full-timer on my payroll — not yet.
So I added TPM's Web Extension. What a difference! My appointment book is still booked out two to three weeks, almost all the time. New patients easily find. . . .
2002 OB-GYN Practice Brochure
Head: MIDWIVES
Subhead: • only deliver babies at home. • don’t give pain meds • don’t give good care. • aren’t covered by insurances.
Opening Copy: Would it surprise you to learn that all the above statements are false? That’s right. Every single one is a midwife myth. More and more women like you are learning the truth about midwives and deciding this alternative makes good sense. A growing trend for several years, it shows no signs of slowing. Our medical practice employs two certified Nurse-Midwives: Sherry Firchau and Patti Valasek. This brochure is designed to help you decide if their services are an option that’s right for you. . . .
2001 Employee Benefit Insurance Agency Brochure
Head: Reliable. Expert. Accessible. Knowledgeable. Professional. Trustworthy.
Subhead: These are the words of . . .
Opening Copy: our clients, when asked to describe us. They’re business people just like you, and we’re guessing you’re looking for these same qualities. You want someone who’s knowledgeable about employee benefit programs, who can give you several, really viable options from sound, proven companies. But you also want someone who cares — really cares — about your employees as much as you do. You want someone who’s always available when you have questions. You want someone with an impeccable reputation and irreproachable character. Bottom line? You want someone you can trust. . . .
1999 Mold Maker Presentation Folder
Head: Let’s just skip the hype.
Subhead: Employee owned. They’re the two most important words you need to know about Rapid.
Opening copy: You say you want a little more than two words?
Okay. A group of sharp toolmakers got together and said “You know, we should do this on our own. We know what our customers need. We could start our own company and get a little more reward for our hard work.”
Things started moving pretty fast; they needed a name — ASAP. “Our customers want their jobs yesterday,” they said. “We can’t do that, but we can work pretty darn fast.”
No one liked Fast Production Tooling for a name, but Rapid got a lot of votes; Rapid Production Tooling was born. It wasn’t long before other talented toolmakers with the same aspirations joined the Rapid team.
Too many words? Then let’s get to the important stuff. . . .
1997 Injection Molding Manufacturer's Brochure
Interior Subhead: We’re big on small,
Interior Copy: as you can see [referring to brochure’s photos of small parts]. But we’re also big on consistent quality, excellent customer service, on-time delivery, and no layers of hierarchy to work through.
Want to go straight to the top? Be our guest. Joel Kiester, our president, is accessible to every client. An engineer who’s worked in the injection molding and plastics fields for over 30 years, he started Creative Plastics in 1983 and managed it till 1991, then started CSP in 1993. . . .
1997 Printshop Brochure
Head: I want a printshop that will get my work done right, on time, and for a reasonable price.
Subhead: Is that so much to ask?
Opening copy: Nope. As a matter of fact, your request is very reasonable. It’s exactly what our customers expect and what we’ve been delivering since 1978.
Ron’s Printing Center is really a story about a hippie-turned-printer, named Ron Cheyney, who decided to give customers what they wanted. As his reputation grew for satisfying customers, the business grew — from a one-man typesetting service in a vest-pocket office to a 15-employee printing center in a spacious building in. . . .
1997 Yoga Retreat Flyer
Head: We all know one or two.
Subhead: They’re the people who age gracefully, seamlessly melding their younger years with their older years, and we want to be like them — vibrant and alive, no matter what our age.
Opening Copy: But a bad back, achy joints, an old injury, or years of a frantic, fast-paced lifestyle can make it hard. Did you know yoga can help you with all these problems, and in turn, counteract the aging process? Yoga is a modality that even western medicine has begun to recognize for its healing, calming influence on the body.
Here’s a quote you might find interesting from a Canadian newspaper. “Medical studies now acknowledge yoga’s ability to heal injuries, lower blood pressure, ease chronic fatigue and asthma, slow the heart rate, and reverse heart disease. As a result, physicians . . . are taking classes to experience first-hand yoga’s ability to give participants control over their own well-being.”
We can teach you specific yoga postures and breathing techniques that will help you learn how to listen to your body, help it heal, and take you through the next 20, 30, 40 years of your life — with class. . . .
1996 Medical Electronic Claims Processing
Head: I don’t get it!
Text: Every week I hand off mountains of insurance claims to my claims processor. She completes and mails them, and every week like clockwork, about a third come back rejected. I get the feeling the insurance companies aren't the least bit interested in telling us what we need to know to get our claims accepted. I've
Head: just about had it!
Subhead: Meanwhile, my A/R is growing faster than my income.
Opening Copy: Sound familiar? It should. This is what you and most of your colleagues are saying because you're all in the same boat — playing The Insurance Company Game and losing.
Take heart. We have good news, and it's called electronic claims processing. You've no doubt heard about it, but do you know why it can help you win The Insurance Company Game?
Small companies, like ours, buy the technology and software that allows them to transmit your insurance claims over phone lines to a mainframe computer at a clearing house. When we send your claims electronically, our clearing house's software checks them for accuracy and forwards them to the various insurance carriers.
Once we submit your claims electronically to our clearing house, they’re filed in minutes, not days. Because we take away 98 percent of the reasons for insurance rejection, depending on the insurance companies' cycles, your payment is mailed in 7 to 21 days. That's how an electronic billing service works, and here's why you'd want to sign up ASAP. . . .